Melbourne Digital Experience Summit 2025

In this session, we’ll explore how businesses can leverage cutting-edge technologies to build deeper, more meaningful connections with their customers.

• The Power of Data-Driven Insights: Discuss how organisations can harness customer data to drive personalised marketing, dynamic content delivery, and real-time engagement strategies.
• Leveraging AI and Automation: Explore how AI and automation are enhancing customer service, streamlining processes, and creating hyper-personalised experiences at scale.
• Building Trust Through Transparency: Examine the importance of transparency in digital interactions and how companies can foster customer trust by being open about data usage, privacy, and security.

This session explores how organisations can design, implement, and optimise payment strategies that enhance engagement, reduce barriers, and build trust across channels.

• Aligning payment experiences with evolving customer expectations for convenience and personalisation
• Using data-driven insights to identify and remove points of friction in the payment journey
• Integrating security and compliance measures to foster trust while maintaining seamless user experiences

Experts will delve into the changing digital experience landscape, highlighting how emerging technologies and evolving customer expectations are shaping future business-consumer interactions. They will discuss key trends driving innovation in digital experiences, such as AI, personalisation, and omnichannel strategies, along with the impact of emerging technologies like AR/VR. 

• The role of AI and data in creating hyper-personalised customer experiences at scale.
• How omnichannel strategies are becoming essential for seamless, consistent customer journeys across all touchpoints.
• The impact of AR/VR in reshaping product interaction and customer engagement in digital experiences.
• Growing consumer demand for privacy, security, and ethical data practices in digital interactions.

In this innovative session, attendees will be faced with a series of scenarios that they may face in their roles. Attendees will discuss the possible courses of action with their peers to consider the ramifications of each option before logging their own course of action.

‍

Results will be tallied and analysed by our session facilitator and results will impact the way the group moves through the activity.

‍

Will we collectively choose the right course of action?

‍

This demonstration session will uncover how an industry leader overcame a common industry challenge. They’ll take you inside their world and show you the process and tools they use to build something brilliant.

‍

This demonstration session will uncover how an industry leader overcame a common industry challenge. They’ll take you inside their world and show you the process and tools they use to build something brilliant.

This panel will focus on how businesses can create a unified, consistent digital experience for customers across multiple touchpoints, including web, mobile, and other platforms. Panellists will explore best practices for designing seamless, user-friendly experiences that adapt to the unique needs of each channel while maintaining brand consistency. The discussion will highlight strategies for integrating various technologies and platforms to ensure a cohesive, engaging experience from start to finish.

• Strategies for maintaining consistent branding, design, and messaging across web, mobile, and other touchpoints.
• Importance of responsive design to ensure optimal user experience across devices and screen sizes.
• Leveraging data and analytics to personalise experiences while ensuring consistency across channels.
• Overcoming technical challenges in integrating systems and creating a unified customer journey.

‍

Select a topic of discussion and engage in an interactive roundtable discussion with a group of your like-minded peers.

As the digital world continues to evolve, businesses must embrace innovation to create seamless, personalised, and engaging experiences for their customers. This session will explore how emerging technologies are reshaping the digital experience landscape and how organisations can adapt to meet the growing expectations of today’s connected consumers.

This lively debate will tackle the big question: Can AI replace the human touch in customer experiences? Panellists will dive into how AI is revolutionising personalisation and efficiency, while still recognising the unique value of human empathy and problem-solving. We’ll explore how AI and humans can work together to create seamless, engaging experiences and where each one shines. Get ready for a fun, fast-paced discussion on the future of digital experiences!