Super Retail Group is investing over $20 million to strengthen its omni-channel, digital and loyalty capabilities across four retail brands. This session explores how the Closest to Customer strategy is bringing data, personalisation and loyalty together to drive deeper engagement and increase customer value.

• Building a unified customer and loyalty ecosystem across multiple retail brands
• How SRG’s internal personalisation stack is driving more relevant experiences at scale
• Redesigning loyalty: creating attainable rewards that drive incremental value for both customer and brand

This session explores how agentic commerce will redefine digital experience, what it means for customer journeys, and how brands can prepare to compete when algorithms, not humans, make the first move.

• How AI agents are reshaping discovery, decision-making and purchase behaviour
• What brands must do to stay visible and relevant in AI-driven buying journeys
• Building the infrastructure, data and trust required for commerce between humans and machines

This discussion brings together experience, design and technology leaders to explore how inclusive design, adaptive systems and emerging tools are reshaping how brands connect with customers and earn lasting loyalty.

• How can teams embed accessibility and neurodiversity into every stage of digital design?
• Where does personalisation create value without crossing into bias or intrusion?
• How should AI support design, content and research while keeping humans in control?
• What makes experiences feel genuinely trustworthy, memorable and loyalty-building?
• Which metrics best capture the emotional and behavioural impact of great experience design?

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In this innovative session, attendees will be faced with a series of scenarios that they may face in their roles. Attendees will discuss the possible courses of action with their peers to consider the ramifications of each option before logging their own course of action.

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Results will be tallied and analysed by our session facilitator and results will impact the way the group moves through the activity.

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Will we collectively choose the right course of action?

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Learn how to gain a clear, unified view of user behaviour and turn insights into action that drives engagement and growth.

• Connecting behavioural data across channels for a single source of truth
• Using analytics to uncover intent and friction points that impact conversion
• Turning insights into rapid design, content and experience optimisation

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Learn what it takes to build an analytics engine that turns data into decisions in real time.

• Building a predictive model that identifies and acts on intent signals
• Embedding behavioural insight into content, design and marketing workflows
• Measuring uplift in engagement, retention and revenue from AI-driven analytics

This session explores how marketing leaders are quantifying the impact of digital experience programs and making the case for heightened investment.

• Which metrics best prove the value of digital experience to the business
• How conversion, churn and retention data can forecast brand health
• Measuring brand sentiment and share of voice through digital experience initiatives

Select a topic of discussion and engage in an interactive roundtable discussion with a group of your like-minded peers.

Put your cloud security knowledge to the test in this fast-paced quiz covering real-world threats, key concepts, and emerging trends. Compete for bragging rights—and a travel voucher—as the top scorer takes the crown.

Learn how modern architectures, smarter automation and cloud-native thinking are reshaping what’s possible in digital experience delivery.

Digital, marketing and technology leaders come together to examine submitted tech stacks to see how the submitted programs can be improved.

From chatbots to composable platforms, every brand is flooded with tools promising better engagement, conversion and loyalty. In this interactive Think Tank, we’ll put the industry’s favourite and emerging DX technologies to the test — voting on which truly deliver value and which might be hype.

Join this rapid-fire assessment of key technologies, with live audience voting and quick expert debate after each round.

• AI chatbots and virtual assistants – Enhancing service or creating frustration?
• On-site personalisation and offers – Smart targeting or digital clutter?
• Customer data and experience platforms (CDPs, DXPs) – The glue or just another layer?
• Emerging tech: generative AI, AR/VR, and digital humans – Future-proof or still finding purpose?

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