Get in early avoid the queue hot coffee and fresh made barista coffee.

Super Retail Group is investing over $20 million to strengthen its omni-channel, digital and loyalty capabilities across four retail brands. This session explores how the Closest to Customer strategy is bringing data, personalisation and loyalty together to drive deeper engagement and increase customer value.

• Building a unified customer and loyalty ecosystem across multiple retail brands
• How SRG’s internal personalisation stack is driving more relevant experiences at scale
• Redesigning loyalty: creating attainable rewards that drive incremental value for both customer and brand

This session explores how agentic commerce will redefine digital experience, what it means for customer journeys, and how brands can prepare to compete when algorithms, not humans, make the first move.

• How AI agents are reshaping discovery, decision-making and purchase behaviour
• What brands must do to stay visible and relevant in AI-driven buying journeys
• Building the infrastructure, data and trust required for commerce between humans and machines

This discussion brings together experience, design and technology leaders to explore how inclusive design, adaptive systems and emerging tools are reshaping how brands connect with customers and earn lasting loyalty.

• How can teams embed accessibility and neurodiversity into every stage of digital design?
• Where does personalisation create value without crossing into bias or intrusion?
• How should AI support design, content and research while keeping humans in control?
• What makes experiences feel genuinely trustworthy, memorable and loyalty-building?
• Which metrics best capture the emotional and behavioural impact of great experience design?

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In this innovative session, attendees will be faced with a series of scenarios that they may face in their roles. Attendees will discuss the possible courses of action with their peers to consider the ramifications of each option before logging their own course of action.

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Results will be tallied and analysed by our session facilitator and results will impact the way the group moves through the activity.

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Will we collectively choose the right course of action?

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Generative AI is rapidly changing how digital experiences are created, enabling interfaces and content that adapt dynamically to user needs. Yet as AI takes on more of the design process, it also introduces new risks from biased training data to accessibility gaps hidden in algorithmic decision-making. This session explores whether AI is truly making digital experiences more inclusive or inadvertently creating new barriers.

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Amanda will cover:

• How AI-generated interfaces and journeys can enhance inclusivity for diverse users
• The hidden risks of bias, inconsistency, and over-personalisation in AI-driven design
• Practical strategies for ensuring accessibility remains central in generative-AI experiences

Learn how to gain a clear, unified view of user behaviour and turn insights into action that drives engagement and growth.

• Connecting behavioural data across channels for a single source of truth
• Using analytics to uncover intent and friction points that impact conversion
• Turning insights into rapid design, content and experience optimisation

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This session explores how marketing leaders are quantifying the impact of digital experience programs and making the case for heightened investment.

• Which metrics best prove the value of digital experience to the business
• How conversion, churn and retention data can forecast brand health
• Measuring brand sentiment and share of voice through digital experience initiatives

Select a topic of discussion and engage in an interactive roundtable discussion with a group of your like-minded peers.

Put your cloud security knowledge to the test in this fast-paced quiz covering real-world threats, key concepts, and emerging trends. Compete for bragging rights - and a travel voucher -as the top scorer takes the crown.

What happens when you compress five days of work into four, without compromising outcomes or customer experience? In this session, learn insights from ahm’s bold experiment to reinvent work and wellbeing in the digital era. Discover how her team balanced innovation with efficiency, leveraged automation and agile practices to maintain delivery standards, and redefined what productivity really means in a human-first, digital organisation.  

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Smarter Work: How automation and agile kept output high in fewer days.

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Rethinking Metrics: Shifting from hours worked to outcomes achieved.

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Wellbeing Wins: Proving balance boosts performance.

E-commerce teams face constant noise from competing ideas, legacy systems, and fragmented channels that often obscure what customers truly need. First-principles thinking helps strip back assumptions to reveal the fundamental problems worth solving.

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This session explores how applying this approach at Cotton On is guiding current work across wishlist, bag, and other core touchpoints and how the team is navigating alignment when stakeholder priorities, inherited patterns, and user needs don’t always match.

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Tiffany will cover:

• How first-principles thinking refocuses teams on the fundamentals of user and business needs
• How to surface and challenge legacy assumptions that stand in the way of simple, high-impact solutions
• Real examples of active strategic debates and lessons from applying first-principles thinking while the work is still unfolding

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From chatbots to composable platforms, every brand is flooded with tools promising better engagement, conversion and loyalty. In this interactive Think Tank, we’ll put the industry’s favourite and emerging DX technologies to the test — voting on which truly deliver value and which might be hype.

Join this rapid-fire assessment of key technologies, with live audience voting and quick expert debate after each round.

• AI chatbots and virtual assistants – Enhancing service or creating frustration?
• On-site personalisation and offers – Smart targeting or digital clutter?
• Customer data and experience platforms (CDPs, DXPs) – The glue or just another layer?
• Emerging tech: generative AI, AR/VR, and digital humans – Future-proof or still finding purpose?

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