Get in early avoid the queue hot coffee and fresh made barista coffee.

Super Retail Group is investing over $20 million to strengthen its omni-channel, digital and loyalty capabilities across four retail brands. This session explores how the Closest to Customer strategy is bringing data, personalisation and loyalty together to drive deeper engagement and increase customer value.

• Building a unified customer and loyalty ecosystem across multiple retail brands
• How SRG’s internal personalisation stack is driving more relevant experiences at scale
• Redesigning loyalty: creating attainable rewards that drive incremental value for both customer and brand

This session explores how agentic commerce will redefine digital experience, what it means for customer journeys, and how brands can prepare to compete when algorithms, not humans, make the first move.

• How AI agents are reshaping discovery, decision-making and purchase behaviour
• What brands must do to stay visible and relevant in AI-driven buying journeys
• Building the infrastructure, data and trust required for commerce between humans and machines

As digital expectations soar, customer journeys are becoming smarter, faster, and more intuitive. This panel dives into how modern teams are using AI, automation, and next-gen platforms to transform the way they attract, convert, and keep today’s digital-first customers.

• What new technologies are unlocking smarter, frictionless digital interactions?
• How will AI and automation reshape real-time personalisation and engagement beyond 2026?
• What capabilities are essential to meet tomorrow’s digital demand without overengineering today’s stack?
• How do you introduce innovation without disrupting trust, speed, or customer flow?

In this innovative session, attendees will be faced with a series of scenarios that they may face in their roles. Attendees will discuss the possible courses of action with their peers to consider the ramifications of each option before logging their own course of action.

Results will be tallied and analysed by our session facilitator and results will impact the way the group moves through the activity.

Will we collectively choose the right course of action?

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This session breaks down how one government agency tackled fragmented service pathways by building a shared digital front door used across multiple departments. You’ll hear the practical steps taken, from mapping inconsistent customer journeys and untangling legacy systems to designing shared identity, data and workflow frameworks that other agencies could easily adopt.The story focuses on the real decisions, trade-offs, and governance structures that made cross-agency alignment possible.

• How to align multiple agencies behind a common digital vision without losing individual mandates.
• Practical frameworks for unifying identity, data flow, and service design across legacy-heavy environments.
• What governance, communication and change-management structures actually make cross-agency platforms succeed.

Learn how to gain a clear, unified view of user behaviour and turn insights into action that drives engagement and growth.

• Connecting behavioural data across channels for a single source of truth
• Using analytics to uncover intent and friction points that impact conversion
• Turning insights into rapid design, content and experience optimisation

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This session explores how marketing leaders are quantifying the impact of digital experience programs and making the case for heightened investment.

• Which metrics best prove the value of digital experience to the business
• How conversion, churn and retention data can forecast brand health
• Measuring brand sentiment and share of voice through digital experience initiatives

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Select a topic of discussion and engage in an interactive roundtable discussion with a group of your like-minded peers.

Put your cloud security knowledge to the test in this fast-paced quiz covering real-world threats, key concepts, and emerging trends. Compete for bragging rights—and a travel voucher—as the top scorer takes the crown.

This session unpacks the real-world journey of consolidating multiple legacy websites into a single, modern digital experience platform. Learn how the team navigated technical debt, content complexity, governance challenges, stakeholder alignment, and customer impact. Attendees gain practical insights on what worked, what didn’t, and how to avoid transformation pitfalls.

• How early decisions about architecture, taxonomy, and content ownership make or break large-scale consolidation.
• Why roles, approvals, and publishing workflows need redesigning—not just websites.
• Lessons in stakeholder engagement, change management, and sustaining momentum across competing priorities.

From chatbots to composable platforms, every brand is flooded with tools promising better engagement, conversion and loyalty. In this interactive Think Tank, we’ll put the industry’s favourite and emerging DX technologies to the test — voting on which truly deliver value and which might be hype.

Join this rapid-fire assessment of key technologies, with live audience voting and quick expert debate after each round.

• AI chatbots and virtual assistants – Enhancing service or creating frustration?
• On-site personalisation and offers – Smart targeting or digital clutter?
• Customer data and experience platforms (CDPs, DXPs) – The glue or just another layer?
• Emerging tech: generative AI, AR/VR, and digital humans – Future-proof or still finding purpose?

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